Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Friday, September 6, 2013

Cenos Grandes?


    OOOPS!  This plastic surgeon is going for the Spanish speaking market.  Problem is that they messed up the translation.  Cenos isn’t even a word is Spanish.  Ceño is frown.  So the billboard is kind of saying “Increase your Frowns” which might be good marketing considering the Price.  I think they were trying to say “aumento de senos” which is…you guessed it “Ïncrease your breasts.”  Seriously, these marketing people need to hire me to do their proofreading. How hard is it to find someone that is bilingual in America?  Come on!!!  

Monday, July 29, 2013

Desigñadora?? Quit Making Up Words

    I am a Spanish teacher so I have an eye for these things.  I hate it when people, whether they are students, executives, the president, etc., take English words and "modify" them into Spanish Words.  Take this advertisement for Gain.



    This is an add for Gain detergent.  Gain is trying to get a foothold in the Hispanic market here in the United States.  If you look at the chick smiling in the corner, under her name, it says "Desigñadora de aroma para el lograr"  

    First off, Sabrina Soto, who is not all that bad looking, must be smiling at the idiot Ad execs.  She is probably holding back a laugh since they "Made-up" a word.  Obviously, Desigñadora is meant to be designer.  Problem is, IT IS NOT A SPANISH WORD!!!  Get it right Ad-people.  Diseñadora is the correct word.  Don't just take the english word "Design" add a tilde to the n and put on a spanish suffix.  Give me a Break!!!  You would get an F in my class!
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